“Different types of ads require different copy guidelines. An effective newspaper ad won’t necessarily work in your local Yellow Pages. Your approach in radio commercials may differ significantly from what you say in a magazine ad.
These tips are designed to help you create ads that work. They won’t turn you into a skilled copywriter, and you may be want to consider hiring a professional. But be aware that few advertising agencies focus on the needs of the entrepreneur; many are used to working with large corporate clients. Talk with your peers, call a trade group, or get in touch with a local association of artists or copywriters to find someone who is sensitive to your business. Use these tips to help you work with advertising professionals to ensure that any agency you use creates a campaign that works for you.”
– Create ads that work for you. This site will teach you how. -ed.