Wednesday, April 27, 2005, 8:30 p.m. ET – FREE
Guest Expert: Wayne Hurlbert of Blog Business World, featured in the Build a Better Blog System
Using Blogs to Help Your Search Engine Rankings
Achieving high search engine rankings in Google, Yahoo, and MSN Search is a goal of almost every online business. Getting to the top of the search rankings is often a difficult and seemingly impossible task for many people. Adding a business blog component to your search engine marketing efforts can provide a fast track to the head of the search engine rankings class, without the endless hours of stress filled work.
Because of the nature of blogs, and their emphasis on content, linking, and theme relevance, blogs are almost designed with the search engines in mind. Instead of long days spent searching for incoming links, and finding sites that provide useful information for your visitors, writing regular blog posts will help reach your site’s link goals, in a much shorter time. With all of the changes in the way search engines rank websites it’s of vital importance that you understand the methods used by the search engines. It’s even more important to know how a blog fits very well with how the search engines develop those search rankings.
Wayne Hurlbert is a search engine optimization and internet marketing professional. He provides daily SEO, marketing, and public relations information on business blogging and online business at Blog Business World. http://www.blogbusinessworld.blogspot.com
Wayne’s articles on SEO and internet marketing appear regularly at SEO Chat http://www.seochat.com and at WebProNews http://www.webpronews.com as well as many other blogs and websites all over the internet. He has been interviewed by Blogosphere Radio http://www.blogosphereradio.com and by Search Engine Radio http://www.seoradio.com/ and is in demand as a speaker and for interviews on blogging, marketing, and SEO topics.
Conversations with Experts is sponsored by Build a Better Blog System.