The Evolution of Blogs as Business and Marketing Tools
We will discuss the evolution of blogging from its nascency to the current day and beyond. Where has blogging come from and where is it going, and how is business making use of it at present and in the future. Our discussion will cover the various types of blogs that exist currently.
We will discuss "old school"?? thinking as it applies to blogging versus the new school of thought that blogs can be used as one component of a strategic marketing plan. Other topics will include the advantages of using blogs as marcom [marketing communication] tools, and the benefits businesses can accrue by virtue of using this medium, as well as the business of blogging and how people are actually accruing income via blogs. In what ways blogging is progressing as a profession or career path.
Paul Chaney is Principal of Radiant Marketing Group, a leading business blog consultancy. He is President of Professional Bloggers Association, a professional contract blogger for Weblogs Inc and Creative-Weblogging Network. Paul is Technical Editor and contributing writer for Buzz Marketing with Blogs For Dummies. Prior to beginning Radiant Marketing Group, he was Director of Online Communications for a leading non-profit association. Paul has over nine years of internet marketing experience, and has been a blogger since January 2004.
Registration: Conversations with Experts