Have you noticed how many people call themselves consultants? Yesterday it hit me — the list of consultants is too great to count.
Consultant has to be one of the most worthless title and job descriptions in business. It means nothing. To say "I´m a consultant"?? is meaningless. Even qualifying it such as "I´m a marketing consultant"?? leaves much to be desired. It fails to describe exactly what you do and the benefits you offer.
In business alone there are consultants that claim expertise in general business, operations, finance, foreign markets, domestic markets, complex sales, training, direct marketing, web marketing, print advertising, signage, direct response, copywriting, CRM, hiring, employee relations, supply management, compensation, IT, MIS, reengineering, outsourcing, etc. The list goes on and on.
To say you´re a consultant is confusing. To say you have a consulting service is even more meaningless.
A challenge to consultants out there is to find another way to describe yourself and your business than using the word consultant. For that matter, refrain from using equally meaningless titles such as coach, mentor, advisor, and liaison.
Since I´ve gone this far — I can´t stand the titles guru and expert either.
What do you think? Is consultant an overused title? What business titles drive you crazy?