Your customers are busy people. They need to be reminded that you exist and how you can eliminate their pain (wants or needs). Have you ever received mail from a company and decided to save it so you could “check them out later?” Then you find that piece of mail in your “to do” stack months later and realize you never contacted them.
Your customers do that too.
Your success is dependent upon consistent contact with your customer. Set up a standard system that will keep your business in the mind of your customer on a regular basis. At a minimum, your contact intervals with your customers should be 30 days / 60 days / 6 months / 12 months.
Your contact system should include standard reasons why you contact your customer and how that contact will be made. Don´t just send “buy my stuff” messages.
Remember, your customers are people, not just someone you want to sell your product or services to. Connecting with them on the personal level will help them recognize how much your company values the relationship and create long-term loyalty.
Create an action plan that defines what you will do each month to keep in touch with your customers. Then do it.