Live, from Las Vegas… here are a few words about voice mail and e-mail.
In the offsite I am participating in this week, we had an extremely satisfied client come in and talk about why they did business with a couple of my colleagues, and after that, answered questions about working with salespeople.
This executive is general manager in sales operations for a telecom organization with about 50 salespeople. He was laughing about some of the ridiculous , long winded, value-less voice mail messages some sales professionals and business owners leave him. His main point is that most voice mail doesn’t work. He also said that he records the voice mail and replays some of the many messages he receives from other companies’ sales people to his own sales team and they critique for impact. Typically he says most messages are very poor and are deleted.
If you are leaving voice mail – be clear and concise. Don’t go on and on and on about your service or products. Hone your skills on this, and you can make more money and close more business because of it.
Just knowing that most voice messages are likely to be a waste of time and potentially damaging to you as the seller, work to improve your messaging or don’t leave voice messages.
While we are talking about voice mail, it’s good to also talk about e-mail. E-mail communication is often too casual, with typos and lack of clarity or purpose. Take a look at Dr. Julie Miller’s questions to evaluate your company’s policies and rules about e-mail writing and reviewing. Dr. Miller’s website is called Business Writing That Counts. Writing emails and letters well will help your brand, your image, and ultimately will help you win or could cause you to certainly lose opportunities.
Do your employees and team regularly review the content they are putting out there? Are e-mails helping you win business or showing the world that you make mistakes with typos, redundant words, and grammatical errors?
Disclaimer: After editing this several times, it is likely that I have a typo or error of some type on this post or other ones, although I do TRY for no errors. I am just a bit paranoid after discussing a topic like this…. especially while sitting in a busy cafe’ on the Las Vegas Strip…..