The inventRight mission is to help others bring their products to market. And in the interest of providing my audience with the best wealth of information possible, I’ve recently begun seeking out other competitors in my field. Some might be a little confused by this action. But I want inventRight to become the go-to resource center for all inventors, and I also want to insure the success of my own product. I needed to study the marketplace.
I had two main objectives as I introduced myself to the competition: I was curious how they would react and if they would be interested in forming an alliance. I tried to be as unthreatening as possible, and the endeavor has been remarkably successful. They are ALL surprised that I have called. And the ones that haven’t called me back yet, I keep hounding. I’m persistent. On the whole, they’ve also been very willing to figure out how can we work together, how we can both be of benefit to one another. It’s important to realize: you’re often stronger together than you are apart.
You might wonder – why would I place the contact information for my competition on my own resource page? But I believe that the best way to serve my audience is to give them options. And really, I’m just one of many.
The benefits of forming alliances with my competition are no different than if you form bonds with yours. I’ve been able to ask specific questions and share experience and information that few other people understand. A competitor and I recently shared strategies on how we advertise, what works and what doesn’t. That’s priceless. Sharing can save you time and money.