If you are a fashion diva interested in sporting the latest fashions at the workplace, you just might want to rethink your strategy: A recent survey of over 3500 workers showed that employees are happy to leave their high-priced clothes behind and slip on company apparel instead.
Seems the trend of purchasing company workwear for employees has hit a high note with workers. You might recall the story about the Citibank worker, Debrahlee Lorenzana who, though she felt she was dressing professionally, was considered too sexy for her job – and, she says, ultimately fired for the clothing she wore.
If the latest study proves right, women like Debrahlee may not have to worry about what to wear to work to work.
The study, conducted by Queensboro Shirt Company in June 2010, found that out of the 3,700 business professionals surveyed, more than 75% of respondents wore logoed shirts at least one time per week and more than 88% felt they looked good in the workwear.
Fred Meyers, owner of Queensboro Shirt Company, said that sales were off last year but times are changing, as are employee attitudes. “We’re changing the look of corporate apparel with the changing times, and sales are up.”
Meyers is testing a new line of company wear for women that includes longer, more fitted shirts and logoed apparel that ranges from baby doll sleeves to art deco decorations.
His strategy appears to be working: 60% of respondents felt proud to wear the shirt wherever they went.
What are your thoughts? Would a good looking company shirt change your outlook on what to wear to the office? I am not a fashion afficiando, and I enjoyed wearing work shirts to the office in my last job, when we could do so on Fridays with a pair of jeans. I’m not certain I would want to do that everyday of the week, as I do enjoy some individuality, but if the shirts are as cute as they sound, I might change my mind.
Office uniforms or not?