“A restaurateur details how he is sending congratulatory letters and an offer for free wine to promoted workers.
By: Robina A. Gangemi
Jack Baum wanted to lure locals into his restaurants, so he offered them something hard to resist — a pat on the back. Two years ago the owner of $21-million Dallas-based Canyon Cafes started sending congratulatory letters to recently promoted area workers. ‘Come pop a cork with us,’ read the personalized greetings, which offer free champagne or wine at two of Baum’s six restaurants.”
– Innovative marketing fills the restaurant! How can you beat this idea! Look at the response rate, 29%, now that’s great! -ed.