If you sell products online as your home-based business, how are your shipping times and how do you communicate them to your customers? Last week I ordered a few pairs of Levi’s jeans online because I was in need of some new duds. I’m the typical male who dislikes (ok, really hates) going out to go shop for clothing. Fortunately, I know my size and can easily buy them online.
The day after I bought the clothing, I received an email from the online store informing me that “…we have the merchandise on order, which usually takes 9 business days before the shipment arrives to our store. Once it does, your order will be sent right away.”
What this means is that it will actually be 9 days plus however many days it takes to ship the jeans. That really means about 12 to 14 business days. Now, as an online shopper, I don’t expect to get the merchandise immediately (unless I pay for expedited shipping), but I do expect something better than 3 weeks. And this information was not communicated to me prior to the sale (either in the item description or in the shopping cart). Instead I was told a day after the purchase.
I pondered canceling the order, but then decided not to bother with it and that the time frame would be tolerable. However, what are the chances I will go back to that online store next time I need jeans or other clothing? I think you know the answer to that – pretty nil.
I would be willing to bet that this company gets a lot of order cancellations and doesn’t get much in the way of return business. Don’t let this be part of your ‘business strategy’. If you have shipping delays like this in your line of products, make sure you customers are made aware of the delays in advance of purchase.