Thinking of painting your store? If so, you may learn something by reading Patricia Bek’s recent article in Retail Customer Experience. And if you aren’t considering a paint job, her article may convince you to think about it.
“Our brains are hot-wired to respond to color,” she writes, “and, for modern retailers, the trick to using color is to understand both its psysiological and psychological influences.”
The success of a retail store, Bek says, isn’t so much influenced by the color scheme, but instead by how the target customer base responds to it.
“Younger people like the energy of bold colors; older people prefer more subtle palettes. Get those colors wrong,” Bek writes, “and a retailer will find that their customers simply won’t relate to the brand.”