One of the best aspects of my job is running a successful telemarketing campaign. There´s nothing like helping a client achieve their goals by giving them a list of prospects who´ve either requested literature on their services or want a quote. However, there is a down side to generating leads and appointments. And that is a lack of feedback from the client. Now, while I usually know when a campaign works and when it isn´t; it helps to hear specifics straight from the horse´s mouth. I think for most small business owners, getting feedback on a project isn´t just about knowing when or if a project is working but how to keep everything on track. How can you manage a project if you don´t know what´s going on with it to begin with? It doesn´t matter if you are a graphic designer or a janitorial service, project management is key to a successful campaign. But as the title of this column suggests, project management is a two way street. If you are a contractor or hire one, there are a few things to keep in mind to successfully manage a project.
Set up a regular time to communicate with your client about the project. Make sure that you ask specific probing questions to determine what´s working and what isn´t.
Consultants are only as good as the information they have to work with. Be sure to keep lines of communication open with the contractor to make sure that you both understand what´s expected of the other.
If you go out on sales calls set up by a telemarketer, be sure to let the telemarketer know how the call went. Otherwise how will they know if it´s a good appointment? This is especially true if you are paying them a commission on the appointment.
If you can´t make the appointment, let the telemarketer know so they can reschedule it.
Follow up is key to keeping a campaign moving. Be sure to send info and follow up as much as possible.
Participating in the success of your campaign is important don´t let the telemarketer do all of the work. Be proactive. It´s your business after all"?¦
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at firstname.lastname@example.org