In Part III of this series, we looked at what was wrong in the 2nd paragraph of this traditional voicemail message. Today we’ll look at the 3rd and final paragraph:
Mr. Collins. Hi, this is Terry Sanders calling. I’m the new
account rep for Generic Systems. My company is a local printing company
that offers one-stop shopping for all your printing needs.
The reason I’m calling is that I’d like to find out how your company is
handling your printing needs – and then share with you a little bit
about how Generic might be able to help you out.
I know you’re a really busy person, but I’d be glad to meet
you at your earliest convenience. My number is xxxxx. I look forward to
talking to you soon.
Fortunately, there’s some good news right now. If you leave a message that’s like this, most decision makers will have already deleted you by the time they get to the last paragraph. That means they won’t notice the mistakes. But I’ll point them out anyway so you can learn from them.
Final Paragraph Goofs:
I know you’re trying to be nice and extremely accomodating to this busy person when you say that you’ll gladly meet at his “earliest convenience,” but it does you no good at all. Your prospect wants to feel like he or she is dealing with a PEER, not a salesperson. What you’ve essentially said is that your time is less valuable than his.
What’s the difference? A peer brings ideas, insights & information to help him do his job better. A salesperson is self-serving. It doesn’t matter if you’re not. That’s people’s perception of a salesperson.
So you need to sound like you’re at his or her level in the company – even if you’re not. That’s not easy to do, but it can be done with practice.
But honestly, this message has been deleted so long ago that it’s almost irrelevant. But it won’t be when we start pulling together messaging that works.
Watch for future posts on How to Leave Enticing Voicemail Messages.