As a follow up to my last viral video post, I want you to see what Coke is finally doing right about their viral video initiative. We’ve all seen the Diet Coke+Mentos YouTubes.
There are over 13K individual videos on YouTube documenting this geyser-like effect. Unfortunately most of them are of dumb men (and a handful of women) chugging the drink and then chugging the candy. The resulting eruption usually ends with a very, very sick person who often soils themselves along with the vomiting. Doesn’t look fun…
Coke has avoided the association with the YouTube phenom that is “Diet Coke+Mentos”, until now. Nalts points us to a campaign by Coke to capitalize on the craziness.
In a surprise move, Coke has stopped running"?¦ and has even embraced the Diet Coke and Mentos wave. Coke announced a new "Poetry in Motion" video contest behind a teaser video of EepyBird´s next experiment. The trailer for EepyBird´s "Extreme Diet Coke & Mentos Experiments II" video (due October 30) can be seen on Google Video, followed by a video ad that has an embedded hyperlink taking viewers to this Coke contest site. The contest is in prelaunch mode, but will invite individuals to submit videos that involve ordinary objects turned into something interesting.
You can’t ignore what is going on online. They really should have gotten involved earlier. Mentos launched several promotions to take part in the fun, including EepyBird on Revver and the Mentos Geyser on YouTube.
The usergen clips on YouTube normally garner several hundred thousand views. Multiply that by the 13K+ videos that are on the subject, and you have a viewership of about .25M people at no cost, on YouTube alone. Ignoring that is senseless. I’m glad to see Coke is finally looking at this with some smarts. Hat tip to Rubel for pointing his readers, including me, to this story.