Want to break into a new market? One of the greatest ways to do so is to find a business that is already a player in the market and create a tool that will help them gain more business or enhance their value with their existing clients and offer it to them to distribute with you.
Examples: A label manufacturer that sells to the food industry for bottle labels creates a guide for labeling on plastic and packs every money and time saving tip they have into it. Then they take that guide to all of the plastic molders and offer it to their sales force to give to — you guessed it — companies that buy bottles and containers that need labels.
An accountant offer a seminar on disc that outlines the important tax code implications of a certain type of estate planning technique and offers to co brand the CD with prominent estate attorneys in her town.
Who do you think will get the attention, the salesperson or the co-brander?