In February, CMO.com created a social media cheat sheet called the CMOs Guide to The Social Landscape. It is a colorful matrix/table chart explaining how Twitter, Facebook, Flickr, Linkedin, YouTube and others score as tools in four areas:
- Customer Communication
- Brand Exposure
- Traffic to Your Site
It then rated each area as Good, OK, or Bad.
As I’m working on this webinar for Optify (real time marketing firm that has Twitter for Business tool), I found this chart pretty useful and I’m building a similar chart/idea for my 195 Tools for Social Media Measurement (the list is growing). If you’re interested to learn about Social Media ROI and the ways you can measure value (and thus win more budget for your Social Media efforts), then sign up for the free webinar I’m moderating next week for them.
Todd Lebo from MarketingSherpa will be joining us sharing data from their latest studies. This Social Media Benchmark Report executive summary is worth a look (No Aff Link).
My summary takeaways based on their data:
- Twitter is good for customer communication and brand exposure.
- Facebook is good for the same as Twitter, bad for SEO.
- Flickr is good for SEO, bad for traffic.
- LinkedIn is good for brand exposure, bad for traffic.
- Twitter, YouTube, Digg had no bad category results. They were all Good or Okay.
- YouTube and Digg had three out of four Good.
- Delicious good for SEO only.
Drop a tweet to TJ with how this stacks up with your experience and successes in Social Media.
TJ McCue is the founder of Sales Kickstart – web tutorials and content to help small businesses with sales.