Pharmagossip today reports on a new Opinion Research Corporation study that shows that a staggering three out of four patients would buy their prescriptions from a pharmacy in a doctor’s office if they could. Notes the ever-outspoken (and always well-spoken) pharmagossiper, “Physicians are missing an opportunity to improve patient satisfaction and enhance revenue by not dispensing medicine in their office.”
What do you think? Is the idea viable? Could it be profitable? What are the potential problems? Let us know your thoughts!