Most of us have seen a Peanuts TV special. Have you ever noticed the way that the adults speak? It’s utterly unintelligible.Charles Schulz, the creator Peanuts, was making a sly comment about the difference between the languages that children and adults speak. This type of communication gap happens all the time in the business world. Every organization has its own code filled with jargon, cliché, and other tics that often won’t make sense to an outsider.
Just being aware that you use cliché and jargon will help you stop and start depending upon your audience. It’s not as easy as you might think. National leaders, media personalities, and Fortune 500 CEOs often neglect to shift the codes of their language to fit their audience. Don’t believe me? Look no further than this mocking dissection of some statements by the CEO of Google, Eric Schmidt.
If you don’t adjust your language to fit your audience, you’ll never become an effective communicator.