Gold is the metal on which all others are measured when it comes to weight, and of course iron is among the strongest metals (made stronger by adding carbon, which turns it to steel). For the new millennium the go-to metal has been titanium, which has been used as a marketing brand since before the year hit 1999—and consider the popularity of titanium golf clubs, bikes and even the metal for hip replacements!
So why did Google brand its new browser “Google Chrome” one must ask? Chrome is shinny, yes, but chrome isn’t really a metal in many cases, it is a surface finish that is almost like paint. Anyone with an older car probably knows that those chrome-covered bumpers tend to eventually peal leaving a dull bare metal. And to look fine, chrome (the metal that is) needs to be properly polished.
That’s the feeling I’ve already gotten as I downloaded and fired up Google Chrome. It is new and shiny and looks very good. It even sparkles with a few features that seem lacking from Explorer and Firefox. The most notable is that you can set it to view small windows or recently visited Web pages. That’s a nice feature to have and is something no doubt the competitors will notice.
More importantly, Google Chrome lets you see more. There is more glass in this window in other words. That’s because the little gray bar at the bottom of Windows Internet Explorer and Mozilla Firefox is missing, you know the bar that basically is little more than a frame, and only is useful to tell you that things are loading. Chrome, instead of using this bar, produces a tab that gives you the URL of links and tells you that a page is loading.
Google Chrome is also about doing more with less, and that’s great if you’re an advanced Web user, but it is hard to call this an intuitive interface. It is streamlined, but for those that need words to spell things out this might not be the browser for you. Everything is easy enough to find, again because Chrome streamlines the interface so much that are few places to look. The downside is that if you like the “File, Edit, View, History,” interface of Firefox or the icon-based “home,” “print” and “tools” buttons of Explorer, then you should stick with those.
On the plus side, Google Chrome has a couple of can’t-miss features. These include doing the search directly in the URL address window. Thus instead of two spots at the top of the page—one for the current window and one for search; you have a single window bar that does double duty. More impressive, this browser let’s you go into a “stealth mode” of sorts.
This is called “Incognito,” and according to Google, pages viewed in this window won’t appear in your browser history or search history and they won’t leave other traces, like cookies, on your computer after you close the Incognito window. Additionally any files you download or bookmarks you create will be preserved, however. What’s the purpose for such a tool? Well, I’ll leave that to you.