You’ve made the decision. The last meal has been served. The kitchen has been cleaned, mopped and polished. The mats have been washed and everyone has left, except you.
You lift the stock pot to the stove, you head for the walk-in and in the very back corner, on the lower shelf you find a box of ingredients that you placed there only days before. You bring it into the kitchen, place the contents on the prep table and the process begins.
Wait. Stop. You forgot the beautiful jars that you have labeled with your newly designed logo. You unlock your office and on the top shelf is a case ready to be filled.
Back to the kitchen, the prep begins and by morning you will have your first batch of
Steve’s Salsateria Salsa. Yes, you are ready to go jar to jar with the big boys.
You are so wrong. Don’t even think about it. If any private label entrepreneur is going to excel in the marketplace a packaging house is the first step to think about. Here are 5 important tips to consider before having those labels printed:
1). Product Research: Do the research on the product line you want to produce. Is the marketplace already hosting numerous brands in the same category? Is there a national brand backed by a large corporation with a lot of money that is advertising its way to the top? How do the brands stack up to your in quality, flavor and ingredients?
2). Product Cost: Producing a product at a reasonable cost allowing for a profit margin is a monumental exercise. If you are not a food costing wizard you will need one during this process.
3). Recipes:Many of us perfect and master recipes in our kitchens and then prepare them night after night instinctively combining ingredients presenting entrees apps and side dishes that please our customer’s palates. Yet, we seldom check to make sure the ingredients are exactly the same each evening. This can’t happen with private label products. With the intrinsic qualities of a baker you must develop your recipes scientifically and make sure every portion of every ingredient is exact.
4). Manufactuer Research: Before choosing a company to manufacture your product, make sure they have all of the professional capabilities to not only produce your product, but also to assist in the marketing, planning, and development of your brand. The difference between a company that can produce your recipe and one that can work with you through each step from inception to market delivery is the difference between failure and success.
5). Let’s go to Market: Remember, we eat with out eyes. We taste with out mouths. If this is true you need to make sure your label is the most important on the grocer’s shelf. The graphics on the outside of the jar are equally important with the flavors inside. Don’t scrimp on the label. It is the one branding tool that needs to be consistent and developed with quality and care.
Here is a list of manufacturers and publications that will help you with your private label needs.
Wine Country Kitchen