Chess Central is one of the leading players in online chess stores. But the market and many social media changes have left the owners trying to sort out what they should do next to keep their sterling reputation intact.
Plus, the economy has taken its toll on sales, so Janet Pickard asked us the international Sales Rescue Team to take a look. They are a small company and exactly the reason the Sales Rescue Team was started last year.
The full post and commentary by our advisor experts is found at this Small Business Website Review page.
Andrew Sayers, from Acquire Business offered these suggestions:
“I had a look at your site. Whilst it may not scream latest greatest from a design perspective when compared to other mainstream commercial websites, it seems to compare well with other Chess sites (I just checked out a bunch via Google). So I would focus on content and driving traffic to your site. I see that you already have a Twitter account which is good. However, you should look to more of it and consider multiple accounts. Also ask others to share the load. It strikes me that there’s a lot going on in the world of Chess and you should be tweeting this stuff, adding articles to your site and should also look at a blog. Also keep experimenting with YouTube, it works for others! You mention that you also use a forum. This is good too. I would suggest that you do more of this. I know it can start to sound like a full time job but it will be worth it if you can a) Drive traffic b) Provide interesting content.”
Arne Hulstein, from ArneHulstein.nl, had a Twitterific idea:
“As a matter of fact, thinking of twitter gave me a great idea for promoting your store once the revamp has been completed. Why not unleash a worldwide 24h chess competition over twitter. It would be very easy to do and would get people to sign up for your community. After signup and choosing a difficulty level , people get assigned a hashtag which includes a game number (#chesscentral-235) which they will put on twitter with the code for their chess move. Their opponent will then respond with the same hashtag and their move. The @chesscentral account will let the players know when they have reached chessmate or chess. And the whole set of games can be followed through a webcam which has been positioned in a hall where you have set up a great number of boards and some volunteers to make the moves. This would be a cheap and easy way to reach your community at the heart of what they love best. Chess.”
Erich Nielsen of ErichNielsen.com is a strong chess player:
“Qh5 Ke7: The goal is to expand the customer base and create more interactivity. And to do so with as few but still effective moves as possible. The main suggestion would be to create more interactivity, make the site more interesting by creating a dialogue with current customers and attract new customers. Yes, you can do Twitter. Yes, you can do social networking. Yes, you can do facebook-page. But how should you utilize these features since the site is supposed to attract new customers as well as old ones?”