When ad dollars are tight, creativity makes the difference.
— Freebies. Even balloons can draw in parents.
— Coupons. Offering two-for-one or 10 percent off can draw new business and keep regular customers coming back.
— Give info away. Seminars, after hours-classes, and other means of teaching your target audience something new can be a great way to get them into your store.
— In-store events. Let a local theater group promote their show by performing some songs in your store.
Newsletters. A short newsletter, especially one delivered by e-mail, can be a cost-effective way to market your products.