Search engines combine many factors in determining what sites are the most relevant for any given search term. Here are some ways to help your site get the most traffic from searches:
— Use key search terms in your site’s text. If your company manufactures valves, your keywords would include “valve” and “valves,” and also closely related words like “pressure,” “flow,” or “leak.” Include these words repeatedly on your site.
— Get other sites to link to you. Links from other sites help move your site up in the ranking of search engine results. Try this to get started: Visit online forums where people in your field congregate, and leave comments and answers to questions, always with a link to your site.
— Continually refresh your site. Search engines give higher rankings to sites that grow and change. So it’s good to add new pages and content to your site as often as once a week, and no less than once every couple of months.