Here are some activities that can help you garner free advertising for your business:
- Write an article for your local newspaper on a subject that relates to you or your business. If the article is well-written and has a special hook, it could bring you the publicity you seek.
- Give talks or teach classes about your profession or business (or hook!) to local groups such as the Chamber of Commerce, Rotary Club, civic associations, and other groups.
- Hire a public relations firm. PR firms are to publicity what ad agencies are to advertising, and their fees are similar too.