The online competition is always just a mouse-click away, so you need to make sure your site is the very best it can be.
1. Make sure your product is right for the Internet. Inexpensive products that require a shipping charge are typically not worth selling, particularly if they can be easily purchased in most local stores. Other products, such as specialized high-end clothing, may be more difficult to sell. Research how other e-commerce sites have fared with similar products and what tactics that have used to entice shoppers into ordering online.
2. Market your site. Just because you have a product and a Web site does not necessarily mean anyone will find it.
3. Get good Web design. A professional-looking site that features a dozen items with clear photos and descriptions is more effective than one that includes 50 items all bunched together.
4. Keep your site current. Stay on top of the industry and post new items often.
5. Make customer check-out easy. Make completing the transaction as easy and painless as possible.