In order to grow, your small business will need to expand its customer base. But even loyal customers eventually use other suppliers, so you’ll have to acquire new business in order to maintain the status quo. To get started, try these nine techniques:
— List the firms that compete with your customers. Each company on that list is a potential new customer.
— Solicit referrals. Offer discounts, freebies, or other incentives to customers who bring you new business.
— Try direct marketing. Direct marketing and mailing lists are a convenient way to identify and obtain lists of accurate, targeted sales leads for your business.
— Seek out symbiotic partnerships. For example, an alliance between a body shop and an auto repair shop lets each company recommend customers to the other and creates a more complete service offering.
— Look outside your niche. Visit trade shows in crossover industries for ideas.