Try these attention-getting ideas to make the most of your e-mail marketing:
1. Sponsor a contest.
2. Publish an online newsletter.
3. Publicize special promotions or events.
4. Drive traffic to your Web site.
5. Make new product or personnel announcements and press releases.
6. Offer discounts.
7. Solicit surveys.
8. Care for customers.
9. Encourage participation in government, civic, and community projects.
10. Tell a joke.