1. Approach strangers. Forget childhood lessons about not talking to strangers. In business, talking to new people is a way to generate interest and support for your products and services.
2. Skip the formal introduction. This is the time to take the bull by the horns, walk up to people you don’t know, introduce yourself and start a conversation. You can do this if you have prepared your self-introduction in advance.
3. Be pushy. You will not come across as overly aggressive if you seek out the “approachable” people. These are the ones who are standing alone or who are speaking in groups of three or more.
4. Move on. Don’t take it personally if someone doesn’t respond favorably to your approach. When you get a cold shoulder, smile, move on and say to yourself, “Next?”
5. Talk to men. Women have an equal place in the work arena and need to make professional connections just as men do. Women in business can no longer afford to hold back when there is opportunity at hand.