This blog is all about sharing events and activities in the sales world, so let’s get cracking with word about two new books. I know both of these terrific people who wrote them and I suggest you take a look.
Diane Helbig has a new book out called “Lemonade Stand Selling: Accelerate Your Small Business Growth offers Sales and Marketing Help for Small Businesses.” It gives practical advice to immediately impact sales and is a resource for entrepreneurs and small business owners.
“Lemonade Stand Selling” maps out easy and effective tools for selling with practical examples that apply specifically to small businesses. Written in a straight forward style in short, focused chapters, the book paves the way for the reader to immediately implement sales and marketing activities that can quickly grow the sales and strength of the business.
Helbig draws on 20-plus years of success in driving sales and marketing results and advising others on how to reach their goals. Her book is available on Amazon.com. For more information, visit www.lemonadestandselling.com.
“Mastering Your Sales Process: How to Create a Winning Sales Process for You, Your Boss, and Your Prospects” by David Masover also is brand new. A voracious reader of sales books, Masover has layered the best advice over his own experience of more than 20 years in business-to-business selling.
To quote my own testimonial within the book, “Great, easy-to-understand primer on utilizing a sales process that should be golden for novice salespeople and also for many professionals who, unfortunately, fail to understand why they need a selling process to produce far more sales.”
You should particularly appreciate the exercises and end-of-chapter reviews that encourage putting Masover’s guidance to immediate use.
Want a look? Masover is offering the first 30 percent of the book for free by download.