For any professional practice, and particularly physician practices, the “theme” in your marketing should be about you – the physicians. Health care is intensely personal, and is one on one – no junior accountants or associate attorneys doing the work in the back room (or India, but we digress). To market your practice, to attract patients, you should “be there” – wherever your patients are.
The latest newsletter from the Tenessee CPA firm of Lattimore Black Morgan & Cain, PC points out 10 effective and relatively inexpensive publicity actions that you can do in your own practice. Some don’t apply (most practices don’t make deliveries, but many do have vehicles to run between office locations). But sponsoring a Little League team, the local school teams, scholarships at high school graduations (a $100-$500 check will get you a nice mention), sponsor a local chamber of commerce meeting (gets you 5 minutes to talk about yourself), donate church fans (a Southern thing), and offer your services as a physician for local fundraising walks and runs.
Anyone had any ideas that worked for them? Share with us all by posting a comment!