There’s an ongoing thread of debate within the search engine optimization industry about whether to focus on algorithmic SEO or content SEO.
Algorithmic SEO means paying close attention to how search engines are currently indexing and ranking web sites and adjusting your SEO efforts as search engines change. It also means for some, exploiting holes in search engine ranking methodology.
One thing is certain: Search engines will never stop changing and fine tuning the way they produce search results for users. To stir things up a bit, there’s a post at Online Marketing Blog called, “My Algorithm SEO Will Beat Up Your Content SEO” that discusses pros and cons of algorithmic and content SEO. Like many things, it’s a balance that achieves the best results long term.