Small Business Q&A
I use Aweber for my autoresponders and newsletter. I have a lot of names on a lot of email marketing lists. What I don’t have with Aweber, though, is my database of customers. Aweber won’t let me import my customer list without opt in mailing list verification, and I fear losing a lot of names by trying to import those names to AWeber. I thought of switching to 1ShoppingCart to have everything under one roof, but 1ShoppingCart won’t allow me to import my Aweber folks with verifying. Which means I’ll have the same problem as above. So the bottom line is that I have my e-zine and teleclass lists with Aweber and my customers elsewhere. I need to find a way to combine these email marketing lists so people are not getting duplicate messages.
There’s no alternative thanks to the noise that has been created by spammers. You’ll have to bite the bullet and go with the list verification process. There’s no way around it if you want to move your list to another reputable provider. Look at it this way — you probably have some “dead wood” on your list anyhow. Why waste the band width by continuing to send them messages they don’t read?
That said, you do want to preserve as much of your list as possible. Here’s my suggestion.
- Set a date for the conversion to take place at some time in the future — perhaps a month out.
- Create a freebie to give away to those who convert to your new mailing list.
- Develop a series of messages asking people to sign up for your new service. You will send these to your list in the weeks prior to your conversion date — no more than two a week.
- Develop a series of follow up messages to send to stragglers after the conversion date. Schedule these to be sent during the two weeks after your date.
- After the conversion, do a check and balance to see where you are. Make sure that the 20% of your list members who are your most frequent customers have been included in your new list. If not, make a personal call. These are the ones who make you money and are your biggest cheerleaders — you don’t want to lose them.
That’s it. Now you can kiss the deadbeats goodbye. Although this process is emotionally painful because you will see your list numbers drop, you’ll have a much better quality email marketing list to move forward with. After all, your list should be about quality, not quantity.