A good friend and colleague of mine is totally recreating her successful business of over 13 years. She reminds me of when Tiger Woods, who was already successful and at the top of his game, in ’97-’98 worked for months on his swing to become even better. For sure it is this attitude that has made Tiger who he is today. He again worked on his swing in ’03-’04. For a bit more inspiration, there are lots of articles about Tiger’s “continuous improvement program”. One I like is in Golf Digest.
My friend has been one of the top in her field regionally for a number of years. She commands top dollar and helps non-profits maximize donations in a particular way. But she was feeling like she was in a bit of a rut, isolated, and without focused direction. After all, she’d topped the charts with her fees, and has a great reputation for delivering. She is also THE PRODUCT, and so she was wondering how to work on passive and other revenue ideas as her retirement plan and ongoing, reoccurring revenues.
Bottom line is that she has been courageous to challenge herself – to look inward and see what she values, what she loves, what she doesn’t like, and has been crafting a vision for her future. How many of us do this on a regular basis? How about occasionally?
I am convinced that my friend’s NEW direction will be so successful that we don’t even have any idea yet what it will look like. She’s going from a very regional market where she doesn’t always work with decision makers, but rather with boards and volunteers, to a worldwide market for anyone speaking English. That’s a BIG upgrade! When her first product comes out I will announce it on this blog. I’m so amazed and proud of her!
Tip: She gained a lot of ideas from a preview copy of Michael Port’s upcoming book: Book Yourself Solid. If you are a service provider of any type, you NEED TO READ THIS BOOK. I can’t recommend it highly enough.
So… what could you challenge yourself or your business on?