“Socialtext, Ross Mayfield’s Web-collaboration outfit, is the antithesis of the cash-fat startup, but its aims are hardly modest
At first glance, Socialtext doesn’t look like a company running on a shoestring budget. Founded less than two years ago, it now has more than 50 customers around the world, including Walt Disney (DIS ) and Eastman Kodak (EK ), which use its Web software to help people collaborate online. Yet a peek behind the slick Web site reveals a truly virtual company: no offices, only 10 full-time people — all working at home, and a chief executive who answers the phone himself.”
– Another example of the second coming of .com. Cheaper, faster, more efficient use of technology and experienced leaders. It’s here. -ed.