Most restaurants will have sputtered to a standstill by the time this is read. Halloween is not a big restaurant night. Pizza places don’t even withstand the blow. Parents are out with their children, either at parties or neighborhoods with costume clad kids pillow cases in hand.
If you take a calendar and mark off the nights that a third party force- a special holiday or festival, a sporting event with national significance- the World Series for instance- a premier or finale of a popular TV show or inclement weather the nights to turn a profit hearty enough to pay for the nights not turning a profit is relatively bleak.
Then, when we evaluate the competition in the marketplace, that makes it even more difficult to develop a business plan that can profitably sustain a staff of professionals.
Yet, we all jump into the ring with a smile on our faces, a gleam in our eye, and an empty wheelbarrow close by that we hope to fill with deposits to take to the bank.
None of us look that far ahead, though, do we? Why doesn’t someone take a yearly calendar and actually mark off the nights that we all know are going to be slow nights? By performing the exercise we could discount the nights we assume we would make a profit. That would allow us to figure how many nights we need to do double the covers to make up for the losing nights.
This plan may seem like a waste of time, but if you go through the actual procedure you will see over time that you have saved payroll b using the projection to manage staff hours. You will have saved waste if you plan our ordering around the projects, and most importantly, you can use the busier nights as the foundation for a marketing calendar.
Who ever thought that slow night could offer so many benefits?
Try it. You will be amazed.