Have you rejected the idea of blogging because you already have enough work to fill up 25 hours in a day? It’s time to rethink that schedule.
CEO blogging is a great way to let people know more about your company and the people inside it. And remember, people do business with people, not companies. Communication is a huge part of that equation. So CEO blogging should be a no brainer, right? Not quite.
Shel Holz hits the nail on the head with his post about no time to blog.
There’s no doubt that senior company leaders are busy people. But, as Levy noted, communication is one of the things they’re supposed to be busy with. A CEO I once interviewed told me thought CEO should stand for “customers, employees, and owners,” the three audiences on which he needed to focus most of his attention. Blogs are ideal tools for reaching, certainly, the first two, and a growing number of companies see value in talking to investors and the financial community through blogs, too.
What do you think? Leave me a comment.