One of my fellow bloggers here at AllBusiness, Glenn Ross, is experimenting with blogs and cause marketing. The idea is to see how effective the blogosphere can be in promoting a cause near and dear to a blogger’s heart.
I think Glenn is on to something important.
Blogs are written (for the most part) by people with something to say. Bloggers have a passion for what they write about. Otherwise we wouldn’t do it. There are plenty of other things on my “To Do” list and most bloggers I know are not getting rich by blogging!
Blog readers tend to be different than readers of newspapers and magazines. I think there is more of a connection and a feeling of relationship with a blogger and our readers. I know this from experience because I have become friends with several of my readers.
Put together passion, connectedness and relationships and you have a winning combination to promote a good cause.
Glenn’s cause is helping the American Cancer Society. He is participating in their annual Relay for Life in Austin, TX. You can learn more at www.Cancer.org.
As a part of this Glenn informed me that the American Cancer Society does more than fund research (which is what I thought their main purpose was). They also provide information and support for many people whom cancer has affected.
Since my twin-sister and sister in law are both cancer survivors, this is something important to me. So, I’m more than happy to tell people about it.
As you think about promoting your business, see if you can find ways to combine a cause that’s important to you. This makes your marketing, and therefore your business, more genuine. People like doing business with real people, not cold, sterile corporate entities.
You’ll be amazed what happens when you tell your customers (and potential) customers about a cause or nonprofit you’re involved with. You’ll find connections you didn’t know you had. You’ll find barriers dropping and doors opening.
Plus you’ll be helping a good cause at the same time, so everyone wins.