If you sell products online as your home-based business, do you pay attention to the product categorization? We discovered one of ours was fouled up. It was a link from the home page to a manufacturer category. The results produced a hodge-podge of items, some of which bore little or no relevance to the link text and photo.
We caught it on a site review and I realized that we need to do site reviewing more often. Shopping your own site or eBay store like a customer can often expose these kinds of issues and you can be quick to fix them.
Some customers use search words to find what they’re looking for, but others browse by category. Items can be categorized by many values, such as classification, manufacturer, or even by price. Here are a few tips for web store categorization.
- Keep categories from getting too large. When one gets unwieldy, split it up.
- Place your top selling products at the tops of categories
- Have your categories named with your most appropriate keywords
- Above all, make sure your categorization structure make sense to your customers.
Do you have any tips to add to this list? Feel free to comment.