We continue the Carnivale of Customer service with a musician. That’s certainly appropriate for a carnivale, however Chuck McKay is also an author, salesman, public speaker, and fellow Allbusiness.com blogger.
Chuck tells us a story illustrating the importance of focusing on…well, let Chuck tell you:
It was October of 1985. Jesse, Ray Anne, and I had not that long before been co-workers at an Orlando radio station. Now, oddly enough, we were all working for separate advertising agencies in Orlando. Each of our respective employers was a small fish in the Central Florida advertising pond, and each of us wore several hats in the completion of our duties.
As colleagues often do, the three of us met for lunch at a small Vietnamese restaurant. (“Try the spring rolls, theyÂ´re incredible”).
While I tried my best to look skilled at eating rice with chopsticks, Jesse and Ray Anne started comparing notes on the rates various media sources charged their respective clients. Then they started bragging about their own negotiation skills.
“How much are you paying for K-92? ThatÂ´s outrageous! I never pay them a dime over $57.”
After listening for a while, I finally said “You two seem to think beating up a media rep for a couple of dollars per spot is going to help your clients. How much did you accomplish? You saved the client, what? $170 over the course of the month? Pfffttttt.” More…