The Carnivale of Customer Service continues discussing Search Engine Optimization (SEO). Lee Odden is another allbusiness.com blogger whose blog, Search Engine Smarts, has some valuable advice to offer. This advice may not strike you as something complex or big, therefore you may be tempted to downplay it. But I think that, for some businesses, Lee’s advice here could start generating additional income which might make a real difference over the course of a year.
Most small business owners and webmasters think of search engine optimization or SEO as a way to improve sales. But did you know SEO can have a significant effect on customer service, brand and usability?
Besides using search engines as a way to find products and services, many people use them as a way to navigate vendor sites and even their own web sites. As a search engine optimization company, we get access to the web site visitor statistics and log files for most of our clients revealing a surprising number of visitors that type domain names into search engines as well as company names plus specific product names, ids and model numbers. For the most part, most on-site search functions are horrible and Google for example, does a much better job at helping users find specific content on a particular site. More…