Fellow Allbusiness.com blogger Lori Richardson, who blogs at Sales Coach, gives three ways to offer exceptional value to your customers. As I read it, the phrase, “Over the top,” came to mind. Since a carnivale is “Over the top partying,” then I think this post is perfectly appropriate here. Lori says:
The last time you were a consumer (yesterday or last week), what was your experience? Was is positive and memorable, or was is poor, negative, and memorable in a different way?
Author and business speaker colleague Michael Port has a standard intention of offering 20 times the value with any product he sells or service he provides.
Too often, a salesperson makes the sale – hands it over to an account manager, then moves on. One day they want a reference, and show up or call down the road – and whatever has happened with the servicing of their account is news to the sales rep, because they have been out of touch. In a smaller business, we make the sale, provide the service or product, then never thank the buyer, nor follow up – until we need something.
Here are ideas that can help you offer greater value – or at least to get a conversation started at your office about it:
1. Have a bold guarantee – you must be…More…