If the products you sell are the same or similar to those your competitors sell, how do you stand out from the pack? No, it’s not price. It’s service. You must consistently offer better service so that your customers are so “wowed” by you and your employees that they refer business to you. How much additional money could you make if you increased the number of referrals you received annually by 20%?
Painters were at our house last weekend, doing the trim outside and a few rooms inside. My wife provided most of the direction, but I asked the head guy (and owner of the company) to pay attention to a few details for me.
The whole experience reminded me of how critically important it is to pay attention to customer requests when dealing with eBay sales. On the Web (and with email) itÂ´s easy to lose contact with customers and forget to address their concerns.
Make sure you donÂ´t fall into this trap. You may not see the results directly, but your customers will become upset and youÂ´ll eventually lose business – like my painter has. Not only did he lose business, he lost a valuable referral source.
He started to lose me when he failed to record my suggestions and concerns. More…