Cards Direct is an online greeting card company specializing in personalized Christmas cards and business greeting cards for family, friends or business clients.
According to Vice-president of Marketing, David McNaught, they recently started a blog to provide helpful articles and information regarding the use of custom greeting cards and holiday greetings for business and personal use.
The company promotes particular cards in their blog posts, but refrains from making a strong sales pitch. Even though the content is more informational in nature, McNaught indicated the blog serves as an adjunct sales channel to complement their e-commerce Web site. Though they lack specific statistical data at this point, he said that traffic from search engines has “skyrocketed” thanks largely to the blog.
The blog also serves a customer service function by answering questions frequently asked by consumers.