What it says in the back of my Vosges Calinda Bar:
How to enjoy an exotic candy bar
See… There should be a glossy shine to the chocolate bar
demonstrating good temper, a tight bond between the cocoa butter and
the cocoa mass.
Smell… Take 3 deep breaths. Rub your thumb on the chocolate to help release the eucalyptus aromas. Inhale deeply.
Snap… Break the bar in two pieces. Hear a crisp, ringing
pop, which indicates a well-tempered bar of chocolate. You will hear
the loudest snap with dark chocolate, a soft break with milk, and a
faint whisper with white.
Taste… Place a small piece of chocolate on your tongue and
press it to the roof of your mouth. Within thirty seconds, the
chocolate square will melt in your mouth releasing aromas of cardamom:
effusive eucalyptus and citrus amongst the fruity, robust finish of
Venezuelan dark chocolate.
Feel… Plums arrive fresh and filled with vitamin C, walnuts
reduce cholesterol and keep your heart healthy and cardamom aids
digestion. Dark chocolate totes along even more antioxidants and a
legend of love at first sight. We will leave you to discover the
aphrodisiac powers within.
OK, other than that last part about the aphrodisiac powers, I can
totally relate this to great management. Have you ever rubbed a thumb
on your chocolate? I had not, and I consider myself a super user of
Amazing label, isn’t it? A lot of care and love went into describing
the experience they hope you will enjoy when partaking in this
What experience do you hope your employees will enjoy and can you
describe it in provocative and evocative terms (again, sans the sex)?
And what about your products and services? Are you creating an
emotional connection with your customers?