Many businesses offer guarantees to their customers or clients. They vary in what they actually guarantee. And, they vary a lot in their effectiveness.
Mike McLaughlin has written a thought-provoking article about the use (and or abuse) of guarantees. You can (and should) read it here.
In my business, we sell local print advertising. We do offer a guarantee that our customer’s ads will be error free. And we stand behind that guarantee even when it hurts to do so. (On the other hand, we don’t make many mistakes.)
But, it fits with my values and how I believe a business like this should be managed. And, from what I can tell, it works.
Do you use guarantees in your business? Why or why not? If you do offer some sort of guarantee, how effective do you think it is in meeting your customer service and sales goals?