MLMs-Multi-Level Marketing companies have come a long way in the last twenty years. No longer laughable organizations such as Amway or Mary Kay-but hip, well known and dare I say, beloved organizations like Lia Sophia and Silpada, whose jewelry grace the arms of Demi Moore and Jessica Biel. Presently, hundreds of thousands of independent consultants make lots money working from home, who look, act, walk and talk like the small business owners in any other industry.
Personally, I’ve avoided MLMs like the plague, so it came as a shock that I’d been supporting this industry for some time-in the form of purchasing products from a catalogue (I’m to anti-social to attend gatherings of complete strangers, even if the invite is from a friend). But I digress. The point is I never thought of the products offered as being from a “Multi-level” organization, nor did I care. All I wanted was the what Demi was wearing.
So how does this all relate to partner marketing? For those readers who are:
a) already repping a MLM product,
b) are a service provider in need of a few new clients (lawyer, doctor, accountant, weight trainer, insurance agent, clothing saleman) or
c) someone wanting to network for that next job, partnering with an MLM consulting may should be a serious consideration (I think we covered about 80% of the population with a-c)
For the MLM consultant. Pick your hostess carefully. It’s not just about your friends. It’s about their demographic. Hook up with individuals you know need to grow their business as bad as you want to sell you do. I mentioned some ripe professions above. Personally, when I’ve opened my house for parties (and the actual “hostess” brought her own list!) the most well attended functions were in the following areas:
-services (accountants, attorneys, consultings, recruiting)
-marketing services (trade show, PR, advertising, events)
-soft-skills (spas, message, natural/healing/wellness)
Less interesting areas individuals with a large customer base…
-interior design, hair design
-clothing sales (boutique)
if you are a reader in any of the above areas, and are trying to increase your client base and overall revenue, why would I suggest this in the first place? I just said it—increasing your client base and achieve revenue. How does it work?
You open your house for 2 hours.
Pick a product that makes sense for your network of friends and associates. For women, jewelry is awesome. Lia Sophia and Silpada are two premier jewelry lines that attracts a nice set of folks due to the price point. If your clients are a bit more price sensitive, try Cookie Lee, which is still trendy but won’t break the bank. then you invite 10-20 folks who are encouraged to bring along a friend or three. At the same time, the consultant will invite individuals that want to attend an event in the area. Ultimately, you have doubled your sphere of influence. You introduce yourself, your line of work, pass around your card, then turn it over to the consultant to sell her/his wares.
You Just Never Know
My cousin in Las Vegas attended a Silpada event at a house on the golf course, and a professional NBA player showed up and bought 10 sets of jewelry at 500.00 a pop, a set for each girlfriend (seriously). In addition, the hostess, who didn’t know him, but knew one of his “friends”, was able to introduce her services (real estate). Everyone walked away happy. The jewelry consultant (who makes 50% commission), the hostess, who gets free gifts, a discount on jewelry, PLUS the opportunity to tout her own line of services, and the customers.
And consider this–within the jewelry sector alone, the number is over 100,000 consultants across the country. Those involved in clothing is nearly as high, and then you get into home furnishings (for all interior designers out there, the MLMs for furniture, appliances and decorations is exploding). If you can’t get on tv with your own design show, consider hosting an event as the next best thing–captive audience, interested women AND, the best part of all, an open checkbook held by attendees who came because they want to spend money while networking themselves.