Paul Dunay of Buzz Marketing Technology and author of Facebook Marketing for Dummies argues that if you have a good Facebook page you don’t need a web site.
He argues that you don’t need a web site because With
Facebook Fan pages you can build your own website on the Facebook
“Platform”. A website that is totally FREE of hosting and server costs,
public and indexable on all search engines, with unique URL’s for
individual landing pages that you can tune based on if they are Fans or
Non Fans, where you can host all your video (so long as it is under
10mb) and upload your product catalog with detailed descriptions (and
get feedback from Fans), where you can throw an event or show
presentations on a Slideshare ap, run a contest or a survey, host your
blog or retweet your status updates (or better yet – just use Facebook
instead of Twitter). Oh don’t forget send emails to your Fans for FREE
and if you want to buy targeted ads you can do that too.
The benefits of a traditional web site, with your own businesses
domain are invaluable and something Facebook simply can’t match. Being
able to customize your web site and market it a portal for your videos,
blog, gateway to your Facebook page and etc is why you need a web site.
Sure, a Facebook page is something you should have as a compliment
to your web site. For example, instead of building your own discussion
board, feel free to post answers to questions on Facebook. There are
many other things you can do on Facebook as well, which can compliment
a great web site.
One of the comments on Paul’s blog reads Facebook is only one way
of driving traffic but I would still have a decent business website to
build a list. You don’t own the traffic on facebook but you do own your
own list and website. Blogging as Tracey suggested is another method of
driving traffic but you still need a main lead capture page.
Invest in building a great web site, with great content and links to
tools such as Facebook, Twitter and your email newsletter service that
can enhance and bolster your web site. But DO have your own web site,
with a domain name. In the long run, it’s like having a house that you
can always improve and make better and better.