If you’ve ever “ego surfed,” you know it can be a rewarding or disappointing experience. Entering your full name in the Google search box can reveal many interesting tidbits about your online reputation. But do the results mean good things or not so good things about your reputation?
That’s what prompted Authors William Arruda and Kirsten Dixson (Career Distinction: Stand Out by Building Your Brand) to create an Online Identity Calculator to help you evaluate your current online profile. Once your Google Quotient (GQ) is known, you can create a plan to enhance it.
“Egosurfing (Googling yourself) is extremely common now, but once you see your results, how do you know if they are good?” said Kirsten Dixson. “We developed the calculator to help professionals measure the value of their web-based personal brands.”
Here’s how it works. First you Google your name, then answer the survey questions and the Online ID system calculates the score. The score is based on two criteria 1) the volume of results or how many Google entries there are about you and 2) relevance – how consistent the results are with how you want to be perceived.
Of the more than 2,500 senior executives who have taken the Online Career ID calculator, C-level executives had the highest scores with an average of 6.37. VP-level executives average score was 5.79.
My score calculated out at an 8 out of 10. What’s your score? Leave me a comment.