This was posted to an amazing list of young PR pros and I thought I would share it with you as well! On the PR side, this is getting tons of “buzz” and is a great example of a local company(and their PR/marketing agency) thinking big and outside the box (or maybe inside the box with a big diamond!) on how to get some good PR and marketing outreach going!
Imagine if you were lucky enough to find a diamond in Boston, now go read this excerpt about a company that is putting the buzz behind a diamond.
It remains to be seen what the ultimate outcome of the campaign will be, but let’s watch it as it goes along and I’ll report back later!