If you have a home based business, particularly one that is based in Network Marketing, you may be buying leads. Or you may have thought about buying leads. Is buying leads a worthwhile expenditure? A lot of lead packages make it look like an awesome deal; for example 5000 leads for $20 or something like that. But I’ll talk about a few things you should consider when buying them.
The first thing to keep in mind is that age old saying: you get what you pay for. This especially true of buying leads. Leads are often priced according to their “Freshness”. The inexpensive lead packages are usually the most aged and less focused. Conversely, the more expensive ones are usually newer; sometimes as recent as 1 day old. Generally speaking the newer the leads, the better response you’ll get from them.
Another thing to consider with purchased lead packages is what will you do with them? Sometimes people buy lead packages with the expectation of emailing them. However, that is problematic at best. Most major autosponders, like Aweber, will not allow you to import purchased leads and create an autosponder series to send out from them.
The reason they have this restriction in place is because most lead lists contain an extremely high percentage of undeliverable email addresses. Email bouncing represents a large cost to their system resources. Also autosponders have a reputation to maintain. They don’t want to be black listed. So to really work effectively with an autosponder, you have to build your list or have your own list where people have already opted in. You probably don’t have time to email the list one by one and even if you did, you could get in hot water for spamming.
If you want to use email to contact your leads, there’s no substitute for building your own list. GetResponse is a service that is not only an autosponder, but a lead builder. It lets you buy their pre-qualified subscribers to use as leads. And you can use them for email since GetResponse has already qualified them. This lets you build your list quickly and safely. A really good option for sometime trying to get a ‘jump start’ on their home based business list.
Apart from email, what else can you do with purchased lead packages? Call them on the phone? In the next blog post, I’ll talk about how to best leverage the phone to reach leads. In the meantime, do you have any tips to add about purchasing leads?